As part of a newly-launched study, Facebook is paying off people to deactivate their accounts on both its main platform and Instagram before the US election in November. The screenshots posted by The Washington Post on Thursday show an Instagram pop-up asking users to select how much money they would be willing to receive in order to deactivate their Instagram and Facebook accounts ahead of the election.
“So Facebook is now going to pay people to deactivate their IG and FB accounts before Election Day. It’s part of the research experiment announced Monday but WOW. This notice went out this week,” a reporter tweeted. Facebook is giving the options of $10, $15 and $20 per week.
The duration of the leave is not justified. Some users are to be asked to deactivate their accounts for one week while others can be asked to leave the platform up to six weeks.
Liz Bourgeois, a Facebook spokesperson, replied to Dwoskin’s tweet quoting:
“Anyone who chooses to opt in – whether it’s completing surveys or deactivating FB or IG for a period of time – will be compensated.”
Earlier this week, the social networking giant announced a new research partnership to better understand the impact of Facebook and Instagram on key political attitudes and behaviours during the US 2020 election. The research initiative aims to examine the impact of how people interact with Facebook and its products, including content shared in News Feed and across Instagram, and the role of features like content ranking systems. The partnership is between Facebook researchers and independent external academics.