MUMBAI CRIME BRANCH ARRESTS MAX MEDIA PROPRIETOR OVER TRP SCAM

The Mumbai Crime Branch has been probing the case of TRP scam, done by five suspected television channels. In the latest news related to the probe, the proprietor of a marketing firm known as Max Media, Abhishek Kolwade alias Amit Mahadik alias Ajit, has been arrested by the Crime Branch after he surrendered on Sunday.

Abhishek has been arrested on the ground of being linked to rigging viewership figures of television channels to influence the placing of advertisements by media-buying houses. Police said that they discovered the role of Max Media in the TRP scam by interrogating the previously arrested suspects in the case namely Ramji Sharma and Dineshkumar Vishwakarma.

Abhishek was found to be allegedly disbursing money among various homes to watch a certain TV channel for at least two hours five days a week to boost the TRP rating of a particular channel.

Police claimed that Abhishek had received funds from officials of three channels- Maha Movie, Republic TV and New Nation. Abhishek will be produced before the court on Monday.

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