In a latest development, following the huge Fake TRP Racket, Parle Products and Bajaj have decided not to advertise on news channels that are broadcasting ‘toxic and aggressive content’.
Senior Category Head of Parle, Krishnarao Buddha said that the “company will refuse to advertise on news channels which are toxic or involved in the alleged TRP scam”. (Live Mint)
“We are exploring possibilities wherein other advertisers can come together and sort of put a restraint on their advertising spends on news channels, so that there is some sort of a clear signal to all the news channels, that they better change their content,” Krishnarao Buddha added.
Earlier, Industrialist Rajiv Bajaj, who is managing director of Bajaj Auto, also declared that his company has blacklisted 3 news channels for endorsing toxic content.